PrintPromotion organizes conferences and workshops as a platform used by the German manufacturers of technology, by universities and re-search institutions to inform about innovative technical solutions, new applications and trends. The participants are given stimuli for the strategic development of their companies aimed at higher efficiency and quality. The target groups of these events are

• Investment decision makers: Entrepreneurs, managers
• Specialists from the print media industry, consultants
• Teaching staff of universities/specialist schools of the print media industry
• Representatives of trade associations, the trade press
  
  

As part of the international drupa presentation tour, PrintPromotion organizes an accompanying series of lectures in which leading representatives of the German printing technology industry talk about future challenges. The focus is on technical and economic subjects and the presentation of innovative solutions in the printing process.